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The popularity of IPAs among Americans is only increasing. According to CNBC, the introduction of Harpoon's seasonal IPA in 1993 is widely regarded as the tipping point.

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According to Whole Foods, sake consumption has "reached all-time highs in recent years" in the United States, as reported by Food & Wine.

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Well, it turns out that neither is correct: Lighter choices, such as FitVine, Cense, and strong seltzer, are what we're talking about, per Thrillist.

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Unexpected Summer Drinks at Whole Foods

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Innovative IPAs

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Craft breweries all around the country quickly responded by developing their own unique twists on the style.

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Pinot Noir from Oregon

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That "equates to Oregon wine growing more than eight times faster than the overall category," which had essentially flat dollar growth in 2018, according to Wine Industry Advisor.

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Sake

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According to Whole Foods, the rise of Japanese eateries like ramen, yakitori, soba, udon, and izakaya has encouraged more people to try shochu.

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