The popularity of IPAs among Americans is only increasing. According to CNBC, the introduction of Harpoon's seasonal IPA in 1993 is widely regarded as the tipping point.
Nielsen data for 2018 shows that demand for Oregon wines increased considerably. Thrillist reports that Oregon wines are "having a moment" in general.
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According to Whole Foods, sake consumption has "reached all-time highs in recent years" in the United States, as reported by Food & Wine.
Well, it turns out that neither is correct: Lighter choices, such as FitVine, Cense, and strong seltzer, are what we're talking about, per Thrillist.